Also known as online marketing, is the promotion of businesses and brands using the internet and electronic devices such as computers, smart phones, and other mobile devices. It focuses on websites, emails, search engines, social media, apps, text messaging, and web-based advertising.

It has become a prominent form of marketing because of its wide audience reach – demographically and geographically. Avoiding digital marketing denies your brand & business the exposure in the go-to media at all hours of the day by the majority of the consumers.

Here are some of the key benefits of investing time and resources for digital marketing:

• Cost efficiency
• Measurable results (analytics)
• High level of personalization
• Real-time communication with customers
• Convenient conversions into the buyer journey
• Ease and consistency in staying connected with customers

The more you embrace the possibilities of digital marketing, the more you will achieve growth in your business.

Digital marketing has evolved and grown with an extensive array of branches and specializations to develop competent strategies, effective tactics, and robust tools, and useful programs for business and brands to stand out in the marketplace, attract and convert customers.

Digital Marketers can help your business grow in many ways. Here at 3 Owls, we would initially do a marketing assessment to determine your needs and carefully identify tactics to put you on the right track for quick and long-term wins.

This will not magically nail solid strategies and immense results, but I hope this will satisfy your “How can you help me?” questions and give us more opportunity to chat and map out your roadmap for growth.

SEO stands for Search Engine Optimization. Although this is technically a tool than a form of digital marketing in itself, it’s a key ingredient to make your website rank higher in search engine results page.

Search engines have algorithms that determine which webpages are most relevant and highest quality content.

Using tactics like keywords, meta descriptions, inbound and internal links, your content will become attractive to the algorithms and position your webpage higher in the search results.

We do this by improving your webpages through:

• High quality and relevant content
• Level of user engagement
• Mobile-friendliness
• Website security
• Number of quality inbound links

Ultimately, ranking higher means increased visibility, click-throughs, traffic, and creditability from consumers. It can be the best form of advertising for your business.

Here are some must-know SEO STATS as of Q2 of 2021.

As websites are designed to invite and engage visitors, you can trigger the buyer journey or purchasing actions through the use of pop-up offers, special online-only discounts, online catalog with e-commerce capability or online forms, chatbots, etc.

Yes! Websites that don’t get fresh content and updates are automatically demoted by the search engines and will fail to meet any digital marketing objectives.

Although you may still have a live website, it will just be an online brochure that will yield little to no leads.

Here’s how you can keep your website fresh and relevant:

• Post new blogs regularly.
• Add or update multimedia visual elements to make your site more captivating and your visitors more engaged.
• Update or repurpose older content.
• Optimize your SEO with new images with alt texts, additional pages with optimized URLs, and updated keywords.
• Align your web design to current trends.
• Review your backend analytics to understand visitor behaviour and determine how you can tailor your site to meet their needs or expectations.
• Update website plug-ins and functionality specially for loading speed.

When did you last update your website?

These were originally developed for social networking where users connect and engage with each other through shared content.

But now, it has evolved to a robust and popular marketing platform for brand awareness and consideration stage in the sales funnel.

It allows you to showcase your products and services, and connect with a much bigger audience and potential customers.

Likewise, it serves as a gateway to your website to nurture your leads with more valuable information, engagement, and offers to lead them further in the sales funnel.

So, yes, you will need a website to grow your business.

It comes into play when users searching for products, services, or businesses include “near me” or “close by.” It often includes specific locations.

This is quite relevant in Google that is why I encourage you to have a Google MyBusiness profile listing.

If you do already, make sure to update it like you would on your business website with fresh posts and information.

Here are some must-know SEO stats about local SEO as of Q2 of 2021.

Digital marketing is focused on brand awareness by sharing valuable information on products and services, engaging the audience to build rapport, and monitor online reputation via social listening, reviews, among other means.

Digital advertising, on the other hand, is sales and transactions driven with special offers and incentives to attract and convert the audience to buying customers.