15 Important Tips for Your Facebook Playbook
Here are 15 tips to help you survive the everyday hustle in Facebook Marketing.
1. Complete the profile info page.
2. Check Insights regularly.
3. Never buy bot accounts or bulk likes.
4. Focus on reach and engagements, not likes.
5. Pin high performing post.
6. Don’t be too sales-y.
7. Always reply to messages and even comments.
8. Moderate and diffuse negative comments.
9. Keep posts short.
10. Post regularly but don’t overdo it.
11. Be human and relatable.
12. Qualify if the post is helpful or relevant for the fans.
13. Know the latest post dimension requirements.
14. Know the latest platform updates.
15. Be visual.
Did we miss anything? 2 cups of coffee..? 
Remember, this is relevant to those with Facebook business page accounts. If you’re using your personal account for Marketing your business it’s time to rethink your strategy.
