Social media has undergone tremendous changes in the past decade and has become a reliable marketing platform for companies.
It is now an important platform and strategy for small businesses to gain strong market presence and leadership.
In addition to exposure, it also provides many opportunities to grow brand awareness through entertaining and high-value content that connects with their target customers.
Plus, with it booming e-commerce capabilities, you can now schedule appointments and directly sell through these platforms.
Excellent content like videos, images, copywriting; plus, networking, you can amplify your social media channels to reach your target customer and broaden your audience.
You just need to invest time and creativity to make it happen and fine-tune your channels to remain relevant to your niche market.
3) Start a blog.
Blogs are very powerful for SEO (search engine optimization).
Those are one of the most effective ways to connect with your target customers through relevant content that demonstrates your expertise, showcase the quality of service or products you have, and the depth and dependable help you can provide.
Have a dedicated blog page in your website and publish content on it that can also be shared on social media.
Remember to update the page of new posts regularly so that you can stay relevant in search engine algorithms. Therefore, it ranks better in search results.
4) Publish on YouTube or Vimeo.
These platforms are very useful when you have rich video content for distribution or promotion.
I recommend that you do not post the video directly to your website because it will take up a lot of disk space on your server.
When this happens, your site’s load time will be significantly longer and it will perform poorly in search results as the algorithms will essentially demote your site.
Embedding or linking to your YouTube or Vimeo channel will save your website from slow loading times, which is essential for SEO.
These platforms can also improve your SEO ranking because you can provide more valuable and relevant content to your target audience and customers.
5) SEO your business website.
In this era of Googling, keeping your website primed for SEO performance should be one of your top priorities.
SEO best practices and regular updates are essential to maintain or improve your online presence.
It won’t cost you money, it only takes a lot of time to fine-tune your main sales and marketing vehicle.
6) Publish press releases.
Press releases are great for publicity and can be distributed for free from many news and public relations websites.