1) Use email marketing.
We can’t overlook the tremendous tactical advantage and benefits email marketing can bring to you.
Use your existing and former customer database and keep in touch with them via regular e-mails.
These emails should provide relevant information about yourself and your industry like tips, news, trends, and promotions.
You can also add stories and humour to make it nice & personal.
To do so, you can take advantage of the personalization functions that emails can offer compared to social media.
Copywriting is also the key to making an impact and keeping them interested.
Engage your audience and encourage action with call-t0-action buttons that will make the interaction a lot easier.
To avoid email fatigue, remember that you need to strike a balance between sending frequency and content types.