4 Social Media Pointers for More Effective Campaigns
For your to get more reach and engagement with your audience on social media, you need to put out relatable and relevant content that resonates with them.
Thus, these 4 key pointers must be put into play when creating your post.
- Share interesting facts, true stories, and other important information.
- Highlight the most important points in your design. It can be in list form like this one.
- Engage your audience with language that’s simple and easy to understand.
- Make sure your content is supported by accurate data and research.
Here’s why…
Quality Over Quantity
While the demands in the other aspects of your business are high, there’s no alternative to make your social media marketing and content quality count.
As you leverage on platforms like Instagram, Facebook, LinkedIn, YouTube, and others for branding purposes, as well as, leads generation, putting your best foot forward always will pay off.
Organic Reach is Down
Fact be told, organic reach has been extremely low in the past couple of years for small businesses. We are now forced to spend hundreds and thousands of dollars on paid ads each month to get that much needed reach and engagement.
This competition for eyeballs is extremely steep right now. So make each opportunity to be memorable and get engagement count.
Whether you’re taking it conservatively with organic reach or aggressively with paid advertising, the content you put out has to stick.
Be More Memorable
To achieve this, I suggest that you provide more value and help to your audience. Also, be human, entertaining, and shareable aside from being a valuable resource hub. It’s social media, so don’t be too serious. Get… well, social.
Have you been blocking those extremely sales-y ads and brands on social media? If so, that’s one example of why your brand has to steer away from in-your-face sales tactics.
Get more conversational with some emotional connection to your audience. They will love you for it, and most likely follow you.
Get Them to Your Website
Make your social media channels the expressway to your website where you can truly show them what they want and initiate the buyer journey with you.
This can be done with back links or sharing your blogs and other content from your website.
Also, w well designed website with great user experience (UX) and user interphase components (UI) can add value to their experience with you.
Anyway, I hope this gave you some perspective for your social media playbook overall. I’ll be posting more related topics so stay tuned or scroll more in the Blog section.
Have a nice day!
::::: Nina
