7 Ways Small Businesses Can Bounce Back Post-Covid19
Aside from supporting each other’s businesses in this lean economy, here are my tips that can create stimulus in your business now and be prepared when the market opens up completely.
? Regularly communicate with your customer, as the saying goes, “they don’t care how much you know until they know how much you care.” Identifying their needs and providing relevant advice are critical. Engage with them and share updates or tips in real time. e.g., Facebook Live, Emails, e-Newsletters
? Amplify your social presence with the likes of social media marketing, SEO, content marketing, PPC, and internet search engines to increase brand awareness. e.g., Facebook, Instagram, LinkedIn, Google MyBusiness, Blogs
? Leverage your digital tools and social platforms to connect with your customers and sustain service and product delivery.
e.g., Social media platforms, CRM software, DocuSign, Shopify
?. Innovate creative ways to meet with shifting demands of your customers. e.g., Livestream a cooking show for a chef whose restaurant closed or a concert for a band who cannot perform live, product/service customization
? Explore and find niche services within your industry to diversify your offerings and create another income stream. e.g., Physiotherapist who shifted to blogging and developed an app to demonstrate exercises for specific physical pains
? Set and enforce health & safety protocols in your workplace. Keeping your staff safe and healthy is paramount during and after this health crisis. Also, consider the emotional and psychological impact on their daily routine and life structure.
e.g., Support work from home, flexible hours, alternate shifts to better practice social distancing
? Set a crisis and recovery plan.
Stay resilient and positive. We will get through this.
::::: Nina