Content Marketing Trends for 2021

As you prepare your Marketing strategy this year, let me tell you that we are seeing a surge of engagement and demand for these types of content.

1. Online courses and e-books that consumers are willing to pay for.
2. Online videos with a more extensive explanation of product or service or brand storytelling. (Although written content is still king for SEO).
3. Paid and targeted advertising.
4. Data and statistics articles or infographics.
5. Personalized content and recommendations.
6. Newsletters and email outreach.

Audiences are viewing and sharing these formats more than ever – based on statistics from various Marketing research firms.

Thus, you should create and publish more of these to stay competitive and top-of-mind in your market.

Above everything else, it has to appeal to your target market. Thus, it is paramount to consider quality, context, and medium or channel.

Make it relevant, endearing, memorable and informative for the campaign to be successful.

Frankly, it will take awhile for it to be widely seen, which normally would take weeks or months. But the right format will trigger more engagements towards your campaign goal.

Creating such high value content will take time, too. Plus, the timing and frequency of release matter as well.

With these, a well-crafted content editorial calendar will really help. So plan ahead and have the right resources at your fingertips.