How to Use Hashtags Properly
While it’s clear that hashtags are potent in optimizing your brand’s potential exposure in social media, it will be most effective if well-planned and used with intent.
So, take note of these best practices for hashtagging and get more reach and impression for your content:
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The best hashtags are short and easy to remember. Don’t use too many words in one hashtag.
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Use relevant and specific hashtags so it’s easier to find and will likely be used by others, thus, instant promotion.
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Check if your account is public. Otherwise, the hashtagged content you publish won’t be seen by any non-followers.
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Limit the number of hashtags you use for each post. More looks spammy.
By the way, each channel promotes a maximum number of hashtags for better performance.
✔️ Twitter : 1-2
✔️ LinkedIn : 1-2
✔️ Facebook : 1-2
✔️ Instagram : 5-10
✔️ YouTube : 2-3
✔️ Pinterest : 2-5
(Numbers source: Hootsuite)