Optimize your “Google My Business” and rank higher in search results.
Google MyBusiness is practically more important than your website to get new and repeat customers.
And what’s cool is that this platform allows you to provide a gateway to your business for free.
Plus, customers will easily find you in Google search, maps, Google Assistant (voice search), and this will elevate your Search status locally.
Thus, check whether your business listing is updated on Google MyBusiness to help you dominate the search results vs the local competitors.
Aside from ranking higher in the search results, it will also drive people to check you out further either via phone call, email, website visit, or in-store visit.
Here’s a checklist to optimize your Google MyBusiness:
- Fill out all the business information fields (name, address, phone numbers, hours, categories, etc.)
- Add photos, short videos, and virtual tours.
- Add list of products, services, or menu if applicable.
- Use the Q&A on your listing.
- Setup a welcome offer.
- Regularly post on Google Posts*
- Consider enabling Google Assistant**
- Enable direct messaging.
- Enable Reserve with Google*** where applicable
- Link your GMB to Google Ads or Google Merchant Center if applicable.
- Encourage customer reviews, monitor and respond to those.
If you’re new to Google My Business, here’s how you can set it up and it’s free!
- Go to: https://www.google.com/business/
- Click “Manage Now” button.
- Sign in with a valid Google account or create one if needed. Use an email address from your actual business domain if at all possible.
- Follow the instructions to create a new listing.
- Verify your Google My Business listing.
- Set-up User Access to your listing.
I hope these help. Have a nice day!
::::: Nina
*Feature which allows businesses to share messages directly with their customers and shows up in the local panel on Google search and on Google Maps. Google Posts enables owners of Google My Business profiles to post content directly into the search engine results pages.
** Google Assistant is an artificial intelligence (AI) powered virtual assistant developed by Google that is primarily available on mobile and smart home devices. It can engage in 2-way conversations.
*** Reserve with Google is a new service that allows users to book an appointment or reservation with nearby services providers directly within the search engine. Currently available in San Francisco, Los Angeles, and New York only.
