Very few or no online customer reviews means big problem.

Online customer reviews will play a major role to prompt transactions and acquisition of new customers. With 85%* of consumers doing online research before calling a business or making a purchase, these reviews tell first-hand stories that potential customers trust more than advertising or seller’s information.
Online customer reviews are powerful tools to influence the decision of a potential customer. Make it easy for them to trust you via your previous happy customers who have already contributed to your brand reputation.
It will cost you nothing to have your business page on Google My Business, Yelp, Yahoo! The traffic on these sites is enormous you don’t want to miss out.
Encourage more of your best customers or business peers to leave written reviews on these sites. Aside from helping other customers, it will help with your SEO performance, too.
If you’re worried about negative reviews, respond and convey enthusiasm to help an unhappy customer. To learn more about how to tackle this process, read this from ReviewTrackers >> https://cutt.ly/ehUEDFw
From my experience as a consumer, I like to see a mix of positive and negative written reviews – some happy customers some very disappointed. But there is the element of authenticity there that I really like to factor into my buying decision.
As you prepare your Marketing strategies for para- or post-covid 2021 market and determine to survive the highly competitive market, see if your Customer Reviews are in place.
*Source: Oberlo

